Of course, if there are masters of clarity and simplicity out there, it’s Apple (save for their obscure iStore terms & conditions updates). You don’t even have to explain it: that’s where their magic operates, it’s so obvious. Innovative concepts, amazing execution, powerful messages conveyed through brilliant yet simple visuals.
The much awaited* book “Insanely Simple: The Obsession That Drives Apple’s Success” by former Apple marketing guru Ken Segall will give us an insight into Apple’s simple secrets. I particularly like the following:
“Words are powerful but wordiness is confusing… the way to make you and your company look smart is to put your ideas simply and clearly“.
Below is the book review, courtesy of last week-end’s Sydney Morning Herald:
* The book (with its insanely simple cover!) will be available worldwide from all good (and bad I guess) bookstores on April 26, 2012. I’m looking forward to it.